Case Studies_

The MINI International

Stills and motion for The MINI International, with British-born writer, producer and filmmaker Martin Desmond Roe.

The perfect case study to describe a massive shift our industry is going through: the client’s need for stills and motion, produced concurrently. What ensued was a tight collaboration with Kai-Uwe Gundlach, a client of ours since 2006; Nikolaj Belzer at Everything is Okay; the team at Winkreative – and our subject, the filmmaker Martin Desmond Roe.

With a little bit of planning, and a lot of flexibility, scenes were shared for stills and motion; or the teams split up into separate units.

As technology allows stills and motion to become increasingly intertwined, a producer’s role must adjust to accommodate. Mission has been at the forefront of this hybridization. We know how to shoot stills and motion in tandem, without a huge team or budget.

Photographer: Kai-Uwe Gundlach
Director: Nikolaj Belzer / Everything is Okay
Client: The MINI International
Agency: Winkreative