AWAY x Serena Williams
Celebrity shoots present unique challenges. Production must seamlessly interface with the complex professional and personal demands on celebrities and their handlers, respectful of time and travel constraints. Often there is a very quick turnaround time — from brief to shoot day — in order to accommodate their demanding schedule.
In the case of this shoot for the luggage brand AWAY, featuring Serena Williams, the brief called for an upscale airport lounge. But since she could travel no more than twenty minutes, we knew this could only work by radically interpreting the brief without compromising on key visual elements. We brought in the top players in our network to scout and thoughtfully set dress an unlikely location, creating a convincing airport lounge where one didn’t exist. A thorough pre-light day with a stand-in model and an absolute A-Team on board made this a calm, buttoned-up and tremendously successful shoot day.
We bring tons of experience, outstanding crew contacts and good vibes to set, wherever it may be.
Photographer: Sasha Lytvyn