We’ve produced two image libraries for ADT: one in Florida, to convey a more suburban lifestyle, and another one in New York City in the fall, targeting city dwellers and small business owners. In close collaboration with the agency and photographer, the initial shot list was honed and streamlined until the client felt certain their needs were met. Thorough Pre-Production paid off on the shoot days, not just because there was a carefully mapped out schedule and shot list, but also by having props and wardrobe dialed in to each scene. This made for a very efficient and fun shoot. In the end, the client’s needs were not just met – we were able to exceed their expectations, all while staying within budget.
Photographer: Carol Dronsfield