Case Studies_

car2go

How do you accomplish producing a blue chip photo shoot in New York City on a shoestring budget? Over 15 years of production experience allow Mary Pratt to know the nuances, loopholes and boundless hidden treasures available in this wonderful city. This gives Mission an extraordinary professional advantage, here, in our local and global backyard.

We’re proud to say that we successfully produced the launch campaign for car2go (Daimler’s mobility concept with a fleet of blue-and-white Smart cars) with an extremely restrictive budget. Despite these constraints, Kai’s images are stunning. How did we pull it off? With a fantastic crew that was willing to go the extra mile. Without a motorhome or fancy catering, but with loads of creativity, flexibility and peerless scouting resources.

Photographer: Kai-Uwe Gundlach
Client: car2go/Daimler
Agency: BBDO